overview
My concept for Bath School of Art & Design UCAS identity. The logotype incorporates elements of the 'You Are Here' marker, plus a nod to the city's great architecture (e.g the columns of the Roman Baths.)It is succesful in both colour and monochrome form, and scales very well - both in its square form (suitable for badges, tote bags etc) and also horizontal form - more appropriate for T-shirts and exhibition banners etc. I am disappointed my entry was not selected, but remain confident in the design.
UCAS BRANDING CONCEPT
client
Bath Spa University